Adoptify
Matching shelter dogs with potential owners based on their musical taste.
Client – Spotify x Tierheim München
Director – Luis de Maia
Nothing ties bonds together like music. Just like people, dogs also have individual tastes in music – as a study found out. So we teamed up with Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical taste.
The campaign was awarded with multiple national and international awards, such as one silver Clio, two gold medals at the New York Festival and one silver at the Effie Awards.
„I wonder which puppy I would want or have.“
