Hello, I’m Michael.
Nice to meet you.

I’m creative director and part time angling apprentice from Munich. When I’m is not outside trying to catch some nice fish, I’m is most passionate about casting the line for ideas that make people‘s day a little bit brighter.

Starting in 2011 as digital art director at Heye, member of DDB Worldwide, I joined Serviceplan in 2016, where I had a great time and learned a lot about advertising. In 2022 he returned to DDB Germany.

Just like fishing, creativity requires more than just sitting around and waiting. It requires persistence, patience and insatiable curiosity, wich allowed me to land campaigns for clients like McDonalds, BMW, MINI, Volkswagen, Bosch, ZDF, Sky and Allianz.

Creative juries also got hooked and acknowledged my work with over 120 awards including Cannes Lions, D&AD, One Show, ADC, LIAA, Eurobest and more.

Awards

  • Plastic Kicks The Bucket – McDonald’s
    Eurobest – 1x Grand Prix
    Gerety Awards– 1x Bronze

  • Meltdown Flags | Meter Group

    Andy Awards – 1x Gold

    Clios – 1x Silver, 3x Bronze

    ADC Deutschland – 1x Gold, 2x Silver, 3x Bronze

    One Show – 1x Bronze

    ADC Annual – 1x Gold, 3x Silver, 3x Bronze

    Annual Multimedia Awards – 1x Gold

    Cresta Awards 4x Gold, 1x Silver, 2x Bronze

    Cannes Lions – 1x Silver

    New York Festival – 1x Gold, 2x Silver, 3x Bronze

    London International Awards – 1x Gold, 3x Bronze

    Epica – 2x Bronze

    ADCE – 4x Gold, 2x Silver, 1x Bronze

    Eurobest – 2 Bronze

    The Last Day Pass | Laax

    Golden Award of Montreux – 1x Gold

    ADC Deutschland – 1x Auszeichnung

    ADC Annual – 1x Merit

    Cresta Awards – 1x Gold, 1x Silver, 1x Bronze

    New York Festival – 1x Bronze

    DPOK – 1x Gold

    London International Awards – 1x Gold, 2x Bronze

    Lovie Award – 1x Gold

    Red Dot Award

    ADCE – 1x Bronze

    Eurobest – 1x Silver

  • Taxfix

    Effi Germany – 1x Bronze

    Hungry for destruction | Robin Wood

    Cresta Awards – 4x Gold, 1x Silver, 2x Bronze

    IF Design Awards – 1x Award

  • Shortcut Billboards | MINI Deutschland

    ADC Deutschland – 1x Bronze

    One Show – 4x Merit

    ADC Annual – 1x Silver

    Plakadiva – 1x Gold

    New York Festival– 1x Silver, 1x Bronze

  • Shortcut Billboards | MINI Deutschland

    Cannes Lions – 1x Bronze

    New York Festival AME – 2x Silver

    London International Awards – 1x Bronze

    Epica – 1x Bronze

    Lovie Awards – 1x Gold

    Comm Awards – 1x Silver

    Adoptify | Tierheim München

    ADC Annual – 1x Merit

    ADC Deutschland – 1x Auszeichnung

    New York Festivals – 1x Bronze

    Golden Award of Montreux – 2x Gold

    Deutscher Digital Award – 1x Silver

    One Show – 5x Merit

    Red Dot Design Award

    Clios – 1 Silver

    Max Award – 1 Silver

    Annual Multimedia Award – 1x Gold

    Epica Awards – 1x Silver

    London International Awards – 3x Bronze

    Comm Awards – 1x Silver

    Eurobest – 1x Bronze

    Chrystal Awards – 1x Silver, 1x Bronze

    IF Design Award

    Econ Megaphone – 1x Silver

    New York Festivals AME – 2x Gold

    Recma Award – 1x Silver

    Effi Germany – 1x Silver

Vita

Creative Director – DDB Germany
since Jan 2022

Creative Director – Serviceplan Group
Jan 2021 - Jan 2022

Senior Art Director – Serviceplan Group
Apr 2018 - Dec 2020

Art Director – Serviceplan Group
Jun 2016 - Mar 2018

Art Director – 19:13
Nov 2015 - May 2016

Art Director Digital – Heye GmbH
Sep 2014 - Okt 2015

Junior Art Director Digital – Heye GmbH
Jan 2013 - Aug 2014

Trainee Art – Red Urban
Apr 2012 – Dec 2012

Intern Art – Red Urban
Oct 2011 – Mar 2012

Apprentice Media Designer – Ströer
Sep 2009 – Aug 2011

Clients

Do YOU REMEMBER TURLA FROM SCRUBS?

What if countries were governed by two presidents instead of one? Would the world be a better place? Maybe. What’s for sure: The presidents would be more relaxed. At least that is one of the benefits that my co-creative director Kornelia Szatko and I have experienced ourselves. We believe in sharing values, sharing responsibilities and sharing a passion for epic skiing fail videos, small racoons and big cats.