Hungry for destruction
Every serving comes with a price.
Client – Robin Wood
Production – Artbox Amsterdam
Illustrator – Fulco Smit Roeters
Art Director – Norman Neblig
Copywriter – Jan Cordes
Every year, over 40,000 square kilometers of rainforest worldwide are permanently destroyed due to illegal clearing by burning. This is done to make space for soybean fields and cattle farms.
To draw attention to the immense global damage caused by meat consumption to natural forests, we developed powerful motifs for Robin Wood. The campaign was awarded with two silver medals at Cresta Awards.
