The McEscape
The first McDonald’s restaurant as an escape room.
Client – McDonald’s Deutschland LCC
McDonald's can do fun and good burgers. But so far, no one believes that McDonald's can also do sustainability. Especially not the critical Gen Z. 9 out of 10 guests believe that companies need to be more committed to the environment.
That's why we challenged our fans at gamescom, the world's largest gaming fair, with an Escape Room about sustainability. In a 5×5m mini-restaurant, visitors had to play through mini-games and at the same time learn more about sustainability at McDonald's.
„Gaming meets sustainability. McDonald’s surprises at Gamescom.“
„McDonald’s sends visitors into an XXL escape room.“