Up to something big
The new MINI Clubman
Client – MINI
Director – Ali Bach
Photographer – Emir Havaric
For the launch of the new MINI Clubman we created the international brand campaign and positioned the car as the perfect allrounder for family, friends and big plans.
In addition to the TV commercial, the campaign includes a number of product films, a cinema spot, photographic material for print and OOH. Psychographic targeting was used for the online campaign.
